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Change is essential for business growth and continued success. However, fail to take the proper steps and your new initiatives could fall flat. Utilize the following change management techniques to help your latest innovations succeed.

Take a Top-Down Approach

Change is scary for most people. When we're feeling uncertain in life, we turn to our leaders for direction and support . This means that when you're implementing new initiatives in your apparel business, you and your leadership team will be in the spotlight.

It's important you embrace the opportunity and lead with confidence. Ensure you and your leadership team are interacting with the new initiatives in a positive fashion and speaking about the changes with a clear, united voice. Model any new behaviors you hope to see in your employees and watch them follow suit.

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Posted: 4/19/2018 2:32:48 PM by Global Administrator | with 0 comments


The ability to successfully merge brick and mortar stores with an online presence is more important than ever. Customers are seamlessly blending their shopping habits, testing items in-store and buying online, or checking online reviews before making in-person purchases. Apparel retailers who successfully merge their online and offline presences can reach shoppers at all touch points, offering a seamless experience that will help build brand loyalty.

Bringing Online Companies to Live Retail Environments

The rise in online shopping has made it possible for many businesses, like Amazon, to exist solely in the virtual landscape. However, despite the rapid growth in online and mobile shopping, the standard retail store still reigns supreme. This is particularly true in an industry like apparel, where the drape of the cloth, touch of the fabric, and form of the fit are so important.

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Posted: 4/11/2018 7:20:08 PM by Global Administrator | with 0 comments


Apparel retail distribution methods are constantly changing and evolving to meet the increasingly stringent demands of the consumer. The supply chain no longer moves products solely from the production line to the store. Today, it's responsible for shipping goods directly to consumers across the country or around the globe. Speed and efficiency are major concerns for retailers who need to find the best way to get items from warehouse to doorstep in a matter of days. Fortunately, modern technology is stepping in to make things easier.

Integrated Systems and Software

Warehouse management software (WMS) provides an integrated approach to the apparel supply chain, with visibility at every stage. This type of program makes it possible for apparel brands to analyze transportation, warehousing, labor management, shipping, and more, facilitating total system solutions that address the big picture rather than individual aspects of it. Taking advantage of the cloud, it's possible for these software systems to be more reliable and accessible than ever before.

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Posted: 4/4/2018 8:50:30 PM by Global Administrator | with 0 comments


Social responsibility and sustainability are key issues that consumers and investors are paying close attention to. With 55 percent of consumers indicating that they'd pay more for products and services from environmentally and socially responsible companies, this is a trend that no apparel brand can afford to ignore. If you want to remain competitive, it's important to establish a plan for defining your efforts toward enhanced responsibility and achieving these in a meaningful and measurable way.

Identifying Your Objectives

Corporate social responsibility can take many forms. This is a broad-ranging concept that can incorporate themes of environmentalism, labor rights, community development, and more. Before you can promote your corporate social responsibility and sustainability efforts, you must define exactly what you're working toward. Perhaps you're championing the use of sustainable materials in your apparel, energy-efficient lighting in your production plants, or sustainable packaging for your shipments. Your social responsibility may focus on fighting poverty in your local community or feeding children abroad.

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Posted: 3/28/2018 9:26:49 PM by Global Administrator | with 0 comments


Big data supplies businesses with an abundance of information that can help apparel retailers make smart decisions. Data on consumer engagement helps marketing professionals enhance their content, while purchase details can help improve supply chain choices. Gathering and analyzing information properly will help apparel businesses streamline operations at every level. Make sure you're optimizing the information available to you for better supply chain management.

In-Store People Tracking

Apparel retailers with brick-and-mortar stores are implementing powerful people-tracking technology to gather big data about consumer behavior in-store. Lasers and motion sensors can detect which products are picked up but returned to the shelf. Sensors detecting foot compressions can track a shopper's path through the store. Facial tracking allows retailers to gather data about the estimated age, gender, and ethnicity of an individual.

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Posted: 3/23/2018 2:32:01 PM by Global Administrator | with 0 comments


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